Verizon
A New Customer Experience
Conducting research, building experiences and transforming
the purchase experience for prospect customers on Verizon Wireless.
My Role
Product Designer
Task
Research, Audit, Gap Analysis, Design, Prototype, Test, Wireframe, UX, Visual Design
Responsibilities
- Research best in class buying experiences
- Audit current Verizon Wireless purchase flow
- Create concepts
- Create test plans and prototypes
- Analyzed results
- Design final screens for the platform interface
- Handoff and work with developers
- Conducted Visual Quality Assurance
Overview
As a product designer at Verizon's Customer Experience team,
I was responsible for helping design and deliver experiences for prospect
customers going through a new purchase flow, a combination of device and plan,
and checkout. Our experiences were throttled to 10% of new unique visitors
to the customer facing verizonwireless.com.
Images: Device requirements table, plan to device table, flow mapping exercise
Our design team, made up of two designers and a content strategist, worked
closely with business partners, stakeholders, consumer marketing
insights and development teams on a daily basis to produce vetted and
tested solutions.
We design the experience for future Verizon customers.
This means all entry points, all devices types, all plans,
from device configuration and plan selection into cart and checkout.
A typical project would start with requirements for an experience or functionality
based on a roadmap maintained by our digital operations team. Once requirements
are reviewed by us, the design team, we then reach out to business partners
and stakeholders with questions and to get a sense of the mission of the project.
At this point the development team has accepted the requirements.
Images: Scenario brainstorm, design audit, design audit synthesis
After speaking to stakeholders and business partners we split up tasks of
research and discovery, gap analysis, userflows and wires. We then prepare
a test brief to hand off to our consumer marketing insights team and work
with them to build our test. For our user test readout we have stakeholders
sit in the meeting so they understand our decisions and make them a part
of that decision making process.
Images: Various deliverables for our dev team
For delivery we breakout our projects into 3 phases, mvp, transformation,
and enhancements. This allows us to deliver designs quickly and learn from
real customers in real time. We deliver fully annotated documents and prototypes
for our developers. After the developer's push code into the QA environment
then we go in and and do Visual QA for all of our projects. In one Sprint
(around 4 weeks) we deliver 4–8 seperate experience at different phases.