The Selected Works of
Francisco J. Hernandez
Experience Lead + Product Designer
As a Multidisciplinary Designer, I am dedicated to user centered design, aware of the crucial need to validate design through research and usability testing, and curious about future innovations.
I’ve been on a journey working for multiple startups and freelance, developing my own product, and participated in an incubator. I have been able to exercise the range of my capabilities, expanded upon them and attained new ones while taking products from concept to delivery. I have had the opportunity to build responsive websites, web and native mobile applications, and software.

Product Design
Design Thinking, concept and ideation, visualize and present solutions, empathy, user-centered design
User Experience
User research, user interviews, experience mapping, scenarios, task flows, usability testing, information architecture
Interaction Design
Site map, wireframing, Lo-fi and High resolution prototyping, responsive design for web and native, interface design, html/css


CMS Platform Redesign


Freemium Experience

Aprendi con Javi

Product Development


¡Leí Leí!

CUNY Mexican Studies

NYC Educate Website


Editable Design Templates


The Archive